Website Copy That Explains the Offer and Gets the Visitor to Act.
Most websites have a content problem rather than a design problem. The layout could work but the copy describes the business instead of talking to the person reading it. When copy is written for the customer rather than the company, it performs.
We write website copy from the headline down, working from a brief that covers the target audience, the conversion goal and any existing copy or brand materials. For most Barcelona businesses this means copy in Spanish, English or both. The two versions are written separately, not translated from one to the other.
The delivery includes a structured DOCX with each page and section clearly labelled, annotation notes explaining the decisions behind key headlines and CTAs, and one revision round if the draft needs adjusting against the brief.
What this covers
- Homepages and landing pages
- Service and product pages
- About and team pages
- Contact and conversion pages
- Header and navigation text
- Footer and legal page text
- Meta descriptions (on request)
Businesses launching a new site, rebrands, companies entering the Spanish or English market, anyone whose website describes rather than sells.