Social Copy That Fits the Platform and Sounds Like the Brand.
Social copy written without a platform brief is generic by default. What works as a LinkedIn post is different from what works as an Instagram caption. The pacing, the sentence length, the register, the use of white space: these are different for different platforms and different audiences. Copy that ignores this ends up in the sea of identical posts that nobody reads.
We write social copy for brands who want to be consistent without being boring. The copy is written to the brand voice established in the voice guide or derived through our intake process. For businesses without a voice guide, we build one as part of the first brief so the copy has something consistent to work from.
We produce monthly batches of captions and posts, formatted for the relevant platform, with hook variations for short-form video content. For brands active on LinkedIn and Instagram, we write versions that are adapted for each platform rather than cross-posted without adjustment.
What this covers
- Monthly caption batches (20-40 posts)
- Platform-specific formatting
- Hooks for short-form video
- LinkedIn posts and articles
- Instagram captions and Stories text
- Content angle and topic planning
- Brand voice consistency across platforms
Businesses active on LinkedIn or Instagram, founders building a personal brand, brands entering Spanish social media.