FAQ.

Yes. We write natively in both. If you need the same content in both languages, each version is written separately for that language and audience rather than translated from one to the other. Translated copy almost always has a detectable flatness that well-written copy in the target language does not. The rates for bilingual projects are quoted per language version rather than as a translation rate.

A project brief describing the audience, the offer, the conversion goal and any existing copy or brand materials you want us to work from or avoid. You do not need to have a completed brief. If you do not have one, the intake call produces one. The more specific you can be about the target reader and what you want them to do, the better the copy.

One round of revisions is included in every package. Revisions cover changes that bring the copy into alignment with the agreed brief. Revisions are not unlimited rewrites or changes of direction. A revision note that says this section should emphasise speed rather than cost is a revision. A revision note that says we have changed our mind about the target audience is a scope change.

Yes. If you have existing copy you are happy with, share it as part of the brief. We will identify the patterns in the writing and replicate them. If you have a formal tone of voice guide, that is even better. If you have neither and you want consistency across the project, consider adding the brand voice guide to your package so the new copy and the guide come from the same brief.

We have worked across design and creative agencies, food and drink, healthcare, professional services, technology, retail and cultural organisations. We tend to take on work where the product or service is genuinely good and the copy problem is that nobody has explained it well. We do not take on work where the copy would be misleading regardless of how well written.

Standard delivery is DOCX (Microsoft Word). We can also deliver in PDF, plain text or Google Docs format. For website copy, documents are structured to match the page and section layout, making them easy to paste directly into a CMS. For email copy, we format to match the email platform if you let us know which one you use.

Yes. Send it as part of the brief and we will apply it throughout. If the style guide and the brief are in tension with each other, we will flag it before starting rather than pretending it is not an issue. Style guides are most useful when they have specific examples rather than just general principles. A guide that says write conversationally is less useful than one that says here is a before and after example of what we mean by conversational.