Social Media Copy

Email Copy That Gets Opened and Stays Out of the Trash.

Email still works when the writing is good enough to be worth reading. The subject line has to earn the open. The first paragraph has to earn the next paragraph. The body has to earn the click. Most email copy fails at one of these gates because it was written in twenty minutes to fill a send slot.

We write email copy for welcome sequences, nurture campaigns, promotional emails, re-engagement campaigns and transactional email templates. The copy is written to the specific audience at the specific point in the relationship, not sent to everyone with the name field swapped.

We write subject lines in batches with A/B test variants so you have options to test. Preview text is included for every email. For ESP platforms we can format the copy to match your template layout on request. Sequences are delivered with a send-order map showing which email comes when and the logic behind the sequence design.

What this covers

• Welcome and onboarding sequences
• Nurture and education campaigns
• Promotional and launch emails
• Re-engagement campaigns
• Subject lines with A/B variants
• Preview text
• Transactional email templates
• ESP formatting (on request)