Copy that makes
people act.
We write website copy, brand voice and campaign content for Barcelona businesses that need words that actually work.
What we write.
Six types of copy, all written to move the reader towards a specific action. No filler, no generic content.
A project brief is sent over and we have a 30-minute intake call. The call covers the audience, the offer, any existing copy or brand materials, and the conversion goal. This is where the project gets defined clearly enough to write against.
Before writing a word, we research how the target audience describes the problem the product or service solves. This often involves reviewing competitor copy, customer reviews, and sales conversation notes if they are available. The language people already use is more useful than anything invented from scratch.
A first complete draft arrives with strategic notes explaining the decisions behind it. The notes are not defensive, they show the thinking so any feedback is based on strategy rather than personal preference. The draft is a complete piece of work, not a placeholder.
One revision round is included in all packages. Revisions bring the copy into alignment with the agreed brief. If the brief itself changes, that is a scope conversation. The revision notes should be specific: this word does not work because of X, not just I do not like this.
Final files in the agreed format with a short terminology note documenting any key decisions made during the project. For returning clients, this note builds into a project-specific glossary that can be applied to all future copy.
Work that delivered.
View all
Complete brand voice guide and full website copy for a Barcelona design studio repositioning itself to attract international clients.
Full launch copy package for a small Penedes cava producer entering direct-to-consumer sales for the first time.
Patient-focused website rewrite and email templates for a Badalona medical clinic serving a multi-lingual neighbourhood.
From the clients.
The brief we sent was clear about what we did. What came back explained why anyone should care. That is the difference.
I was worried that copy written by someone from outside the wine world would miss the point. It did not miss anything.
Our old website described the clinic. The new one talks to patients. That sounds obvious but it is a significant shift and it has made a measurable difference.
Simple pricing.
Up to 3 pages of website copy, or one landing page.
Up to 8 pages plus a brand voice guide and headline variations.
Full brand copy ecosystem including web, email and social.
Asked and answered.
Core package (up to 3 pages): 5 business days. Pro package (up to 8 pages): 10 business days. Agency package: agreed milestone schedule, typically 4-6 weeks. Rush delivery (48 hours) is available as an add-on for eligible project scopes. All timelines start when we have a complete brief and any source materials, not from payment.
Yes. We write natively in both. If you need the same content in both languages, each version is written separately for that language and audience rather than translated from one to the other. Translated copy almost always has a detectable flatness that well-written copy in the target language does not. The rates for bilingual projects are quoted per language version rather than as a translation rate.
A project brief describing the audience, the offer, the conversion goal and any existing copy or brand materials you want us to work from or avoid. You do not need to have a completed brief. If you do not have one, the intake call produces one. The more specific you can be about the target reader and what you want them to do, the better the copy.
One round of revisions is included in every package. Revisions cover changes that bring the copy into alignment with the agreed brief. Revisions are not unlimited rewrites or changes of direction. A revision note that says this section should emphasise speed rather than cost is a revision. A revision note that says we have changed our mind about the target audience is a scope change.
Yes. If you have existing copy you are happy with, share it as part of the brief. We will identify the patterns in the writing and replicate them. If you have a formal tone of voice guide, that is even better. If you have neither and you want consistency across the project, consider adding the brand voice guide to your package so the new copy and the guide come from the same brief.
Let's write something
worth reading.
Send the brief or describe the project. We respond the same day on business days.