From brief to delivery.
Five clear steps. The same process across all projects, adapted to each scope.
A project brief is sent over and we have a 30-minute intake call. The call covers the audience, the offer, any existing copy or brand materials, and the conversion goal. This is where the project gets defined clearly enough to write against.
Before writing a word, we research how the target audience describes the problem the product or service solves. This often involves reviewing competitor copy, customer reviews, and sales conversation notes if they are available. The language people already use is more useful than anything invented from scratch.
A first complete draft arrives with strategic notes explaining the decisions behind it. The notes are not defensive, they show the thinking so any feedback is based on strategy rather than personal preference. The draft is a complete piece of work, not a placeholder.
One revision round is included in all packages. Revisions bring the copy into alignment with the agreed brief. If the brief itself changes, that is a scope conversation. The revision notes should be specific: this word does not work because of X, not just I do not like this.
Final files in the agreed format with a short terminology note documenting any key decisions made during the project. For returning clients, this note builds into a project-specific glossary that can be applied to all future copy.