danielcopywriting started in Badalona in 2020. Badalona sits on the Mediterranean coast just north of Barcelona and the name was always meant to feel specific rather than generic. It is a studio that writes copy, not an agency that manages it.
The work covers website copy, brand voice guides, product descriptions, email campaigns, content strategy and social media copy. Most clients are Barcelona-area businesses at a growth or relaunch point. The work happens remotely, so the geographic scope is wider than Badalona, but the context for most projects is Catalan and Spanish business culture.
Copy that sells or converts rarely does it through clever wordplay. It does it by explaining things clearly, addressing the reader's actual questions, and making the next step obvious. The work here is always focused on that rather than on producing writing that impresses.
Let's talk about the project.
Av. de Marti Pujol, 301, 08912 Badalona, Spain • +34 93 252 52 00