Product Descriptions That Do the Selling Without Sounding Like a Sales Script.
Most product descriptions are written once, at launch, by whoever had time that week. They list the features and leave the customer to work out why any of them matter. A product description that anticipates the customer question, addresses the objection and makes the benefit clear without being pushy is a different piece of writing.
We write product and e-commerce copy for ranges from a handful of SKUs to large catalogues. For large catalogues we establish a brief and template for the range, write a batch that establishes the voice and structure, and then produce the rest consistently against that standard. For smaller ranges we write each description individually against the brief.
For Spanish-market e-commerce, the copy takes account of the specific buying context and cultural references that work for Spanish online shoppers, which are different from those that work for UK or German customers. For bilingual shops, each language version is written for that market rather than translated.
What this covers
- Product page copy
- Category introductions
- Feature-to-benefit translation
- Objection handling
- Search-optimised language (on request)
- Product range naming (on request)
- DOCX delivery per SKU or per range
E-commerce businesses, product launches, ranges that have thin or inconsistent descriptions, Spanish-market expansion.